“What do Koreans mean by ‘revolution’?”
- Emanuel Pastreich
- 13. Dez. 2018
- 4 Min. Lesezeit
I saw a television commercial for a Korean bank recently in which the word “revolution” (hyeongmyeong, 혁명, 革命) was repeated several times. It was striking that a term once associated with the far left is used now so prevalently in contemporary South Korea.

But what exactly does the term “revolution” mean today, especially in this period of rapid social, economic and technological transformation?
The word “Revolution” in the bank commercial suggested a rapid transformation of how business is conducted, one that introduces vitality and inspires new confidence in institutions.
That use of “revolution” is related to the slogan “fourth industrial revolution,” one of the most popular topics for corporate and government publications (and seminars) these days. “Revolution” in that case suggests a profound transformation of the economy that is driven by unprecedented technological developments. The shifts, it is implied, offer tremendous opportunities for those who are prepared, but that there will be no space for success left for those who do not understand the new technologies.
Then there is the term “Candlelight Revolution,” used by the Minju Party to describe the public protests that forced former president Park Geun-hye to resign.
Such an expression suggests that, like the French Revolution, there will be a radical political reordering that will change everything. Yet the inability of the current administration (and the entire political order) to respond to the most serious issues of the current day such as the exponential concentration of wealth in the hands of the few, and the refusal even to mention the word “climate change” in politics suggests that the expression “revolution,” was more spin than political reality.
And then there is the use of the word “revolution” in “Juice revolution” (쥬스혁명), the name of a trendy juice bar in downtown Seoul. In that case, “revolution” merely suggests a temporary thrill.
So has “revolution” become just an intensifier, a marketing tool that gives experiences greater impact?
For all the banality in this use of “revolution” in the media, the instability of the economy and social order in Korea has led many to doubt the ability of the democratic process to respond to current challenges, leading to discussions of revolutionary change (even if the word “revolution” is not employed).
Politics in South Korea over the last 20 years has been a tug of war between the conservatives who long for the past of rapid economic development and the progressives who want Korea to evolve into a kinder and fairer society _ largely modeled on western countries.
But that conservative/progressive dialectic in South Korean politics is a historical anomaly.
From the late 19th century through the 1990s, politics in Korea was a three-way fight between the conservatives, the progressives, and the revolutionaries.









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